RBU Shyam Kumar launches Cornerstone; first experiential marketing firm in South India
We are committed to protecting your privacy and will only use the information that we collect about you lawfully. This policy is intended to give you an understanding of how and why we use the information you provide to us with both online and otherwise.
Please read this policy carefully to understand how we will collect, use and store your data. By using our website or providing us with your personal information you agree to it being used and stored in the manner set out in this policy. We may update this policy from time to time without notice to you, so please check it regularly.
It’s important that you read the full policy to understand what information we hold, how we may use it, and what your rights are - but if you don’t have time to read it all now, here’s a quick summary:
This policy applies to all the websites we operate, our use of emails and postal mailings for marketing purposes, and any other methods we use for collecting information. It covers what we collect and why, what we do with the information, what we won’t do with the information, and what rights you have.
What Information Do We Collect About You And Where To We Collect It From?
We will only ever collect the information we need - including data to help improve our services – or which you agree we can collect.
We collect personal data about you when you:
The personal data collected may include:
You do not have to provide us with this information, but if you choose not to, then we may be unable to give you the information or service you request. For example, you do not have to tell us your telephone number, but it will help us to contact you quickly if we have a query. We receive and store your email address when you fill in one of our online forms and also if you subscribe to our emails or other e-publications we may offer.
By providing information about the church you attend, you agree to us holding and using information about your religious affiliation.
We do also receive information from other sources, for example: If we receive updated delivery and address information from our mail & delivery services we will then correct your records. We may also check data against public records e.g. deceased records in order to keep our database accurate and up to do date. We also receive information from public sources as part of our research and profiling activity as explained above.
How Will We Use The Information About You?
We will process your data for the following reasons:
We may also analyse and screen your personal information and create a profile of your interests and preferences. This allows us to ensure communications are relevant and timely and provide an improved experience for our supporters. It also helps us understand the background of our supporters so that we can make appropriate requests to those who may be willing and able to give more than they already do, enabling us to raise funds sooner and more cost-effectively.
When building such a profile we may make use of additional information about you, including geodemographic information and measures of affluence. This information is taken from publicly available sources, for example from public registers, such as listed Directorships, typical earnings in a geographical area, information from the electoral roll, press reports and social media posts. We may use third party suppliers to undertake these activities on our behalf and share your information with them to the extent required.
Whilst generally we will seek consent to process your data at the point we collect it, in some cases we may process data without consent where it is within our legitimate interests to do so (e.g. to process a donation you have made), provided that we respect your legal rights.
We will never sell or share your data with third parties for their own marketing purposes. We will not share your information with other individuals or organisations outside the CORNERSTONE – CHANNEL CHANNELIZER’S | THY WILL. Within the CORNERSTONE – CHANNELIZER’S | THY WILL we will only share data to give you the best and most relevant experience.
We may allow our staff, consultants and/or external providers acting on our behalf to access and use your information for the purposes for which you have provided it to us (e.g. to deliver mailings, to analyse data and to process payments). We only provide them with the information they need to deliver the relevant service, and we make sure your information is treated with the same level of care as if we were handling it directly.
What Is Our Legal Basis For Processing Data?
We rely on a variety of legal bases for processing data depending on the purpose of the activity being undertaken.
We use a contractual basis for processing data relating to subscriptions, purchases and events you have booked.
We rely on legitimate interests for a variety of purposes. Legitimate interest is about balancing the interests of CORNERSTONE – CHANNEL CHANNELIZER’S | THY WILL against your rights and freedoms and having due regard to your reasonable expectations about the use of your data. These purposes include:
We also rely on the legitimate interests legal basis to share with you the fundraising needs of the charity and to ask for your support, given your engagement with CORNERSTONE – CHANNEL CHANNELIZER’S | THY WILL’s resources, events and programmes, provided that we have also previously obtained any additional consents required to send this information to you in particular formats. For example, we will not send fundraising information or requests to you by email or other electronic means or via automated telephone calls where you have not opted in to these formats beforehand. You can let us know at any time if you would prefer not to receive these communications.
We use your consent for all the email newsletters delivered by us. Every email newsletter you receive provides a clear opportunity for you to opt out of/unsubscribe from future email newsletters./
We use compliance with a legal obligation as the basis for processing any legally required activities.
How Do We Protect The Confidentiality Of Your Information?
The confidentiality of your information is safeguarded by:
How Long Do We Keep Your Data For?
We will keep your personal data for no longer than is necessary for the purposes for which it is processed, in accordance with our internal data protection policy.
If you request to receive no further contact from us, we will keep some basic information about you on our suppression list in order to avoid sending you unwanted materials in the future.
What Are Your Rights
You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please contact us. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.
You can also opt-out of receiving all or some of our marketing communications or request that we stop processing data about you for certain purposes (e.g. profiling) at any time, by contacting us using the details below.
If you have any questions or are unhappy with something that we have done or failed to do, we do want to know about it. Your comments enable us as an organisation to learn and continuously improve our services. Please contact us by:
Cornerstone – Channel Channelizer’s|+91 44 4867 6688 | firstname.lastname@example.org
Copyright © 2018 Cornerstone. All Rights Reserved